---
title: "What is the purpose of alternative text in a campaign?"
description: "How to properly manage the alternative text of your campaign."
url: https://support.signitic.com/en/articles/9561095-what-is-the-purpose-of-alternative-text-in-a-campaign
collection: "Campaign creation and content"
updated: 2026-10-03
language: en
alternates: [fr, it, de, pt]
---

# What is the purpose of alternative text in a campaign?

How to properly manage the alternative text of your campaign.

Alternative text (or _alt text_) is a description associated with the image in your Campaign. It enables visually impaired individuals to access visual information through screen readers.

When you add a visual element to a Campaign, you have the option to enter alternative text. This will be read aloud by assistive technologies, thereby improving the accessibility of your communications.

![](https://staticfiles.gleap.io/gattachments/cQiaRVoxYzu8KIGsmxtxQg69ogGTDvVKVWK0rufBoEp8mfn9vEdHX3eY54qrq1PQEACu9tIX23b.png)

### Best practices

-   Simply describe what the image shows.
    
-   Avoid symbols, special characters, or complex wording.
    

This option makes your campaigns more inclusive, without affecting their appearance.